Schoolcraft College, along with the other 27 community colleges in Michigan, and the Michigan Community College Association are working with Interact Communications, a National Marketing Firm, to create a statewide brand and messaging campaign that allows our community colleges to compete strongly with our local, regional and national competitors. While their brand research will involve focus groups, interviews and a statewide survey, Interact wants to start first with all of you, our internal stakeholders. They are asking every faculty, staff, volunteer and student at all the community colleges in the state, to participate in an online survey. The survey asks only nine questions, but they are important questions about what we do well, our competition and what you all believe our communities should know about our college.

As a member of this college and in turn a part of the larger sector of community colleges across the state, your voice, input, and insight are extremely valuable to this research process.  Please use the following link below that will direct you to an quick and easy online survey. This survey is taken anonymously, and the data will only be used in aggregate, so feel free to be honest. The survey itself will only take you 5-10 minutes to complete. The deadline for participating in the survey is March 15.

Please also feel free to share this message and link with community and business partners with whom you work that have a familiarity with Schoolcraft College (advisory groups, listservs, etc.). Thank you for your time and input.

http://interactresearch.org/mcca/attributes/