Schoolcraft College - Marketing Department

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Marketing Department

Visual Identity Guidelines

College Logo

The function of the logo is to identify print pieces and digital media as being from Schoolcraft College. The logo is not intended to serve as the primary design element in a layout. And like the college seal, the logo should not be used as a graphic element within a larger design. It should stand alone, serving as the college’s identifying mark.

Proper College Logo Use

Review the color palette specifications here
The logo may be reproduced in two colors, using blue and the gold in the bell tower icon. See example above.
If you are printing/copying in black and white, do not use the two-color logo. Use the solid one-color version.
The one-color logo may be black or blue.

May be reversed as white out of a solid color background providing adequate contrast.

The logo should not be reproduced in other colors.
Special printing processes may be used, including gold foil stamping, metallic gold printing ink, or thermography (raised lettering).
The logo should appear only once on a document page.
Only use art provided by Marketing, which is available for download below. Do not attempt to re-create the logo using an available version of Lucida Fax Demibold. Not all versions reproduce the same and the use of other versions of the font is considered a violation of these guidelines.

Improper College Logo Use

The bell tower icon is not to appear separately from the name of the college without permission from the Marketing Department.
Do not use color tints.
Do not use anything other than the specified colors for reproducing the logo.
Do not distort the logo horizontally.
Do not distort the logo vertically.
Do not obscure the logo with type or images.
Gradations should not be used on the bell tower icon or the type.
If you are printing in black and white, do not use the two-color logo. Use the solid one-color version.
Do not use the logo as a repeatable design element.
Do not reverse the logo out of a photographic background.

Clear Space

To create greater visual impact, keep the area around the Schoolcraft logo uncluttered. The minimum clear space around the logo should be equal to half the logo’s height.

Care should also be given to ensure that the logo reproduces cleanly.

Schoolcraft College Logo Downloads

Use the chart below to locate the logo that is most appropriate for your project. If you need the logo in another format or a larger size, please contact the Marketing Department at eanchor@schoolcraft.edu.

To save the logo and graphic files, right-click (Macintosh: click and hold) with your mouse pointer over the chosen file type link. Depending on your choice of Internet browser, choose "Save Target As" or "Save Link As" and select a location on your computer where you would like to store the file.

It is also important to note that while it is possible to copy directly the signature images show on these web pages, doing so makes them unsuitable for any use other than web design.

IMPORTANT: These marks may not be altered or changed in any way. These marks may not be incorporated into or combined with any other mark, symbol or graphic to create a new mark. Each mark must stand alone with sufficient space around the mark to clearly show that it is an individual mark.

How will the logo be used?	Print
Do you need color or black and white?	Color		Black or White
Where will it be printed?	Office Printer	Print Shop / Professional Printing (vector, Illustrator CS3)	Office Printer	Print Shop / Professional Printing (vector, Illustrator CS3)
	White Background: color .jpeg Transparent Background: color .png	CMYK coated CMYK .eps uncoated CMYK .eps 2-Color Spot coated PMS .eps uncoated PMS .eps 1-Color Spot blue spot .eps	White Background: black .jpg Transparent Background: black .png white .png	black .eps white .eps